LinkedIn, a professional networking platform, is a valuable tool that you should be using as part of your career strategy. Most people familiar with LinkedIn are aware of the need to create a profile and connect with other professionals, as networking is at the core of LinkedIn’s functionality. However, there are other elements that are critical to creating and implementing a successful LinkedIn presence. Investing five minutes right now to make sure you are making the most of LinkedIn will pay dividends in terms of your ability to leverage the platform for your professional gain. To do so, you will need to promote your brand effectively, create an impactful headline, and boost your credibility. read more
A secret weapon for job search and professional development isn’t so secret; it’s the thank you note! As fast as life moves these days in the digital age, a simple thing like saying thank you can help you stand out. For your thank you to be received in a positive way, make sure it’s timely, customized, and sincere. read more
A cover letter is widely accepted as part of the official application process for a job. The overall purpose of a cover letter is to formally submit your candidacy for a position in writing and highlight your qualifications. Do employers read them? Some do, but some do not. Regardless, if an application requires a cover letter, you must submit one. That said, there are a few types of cover letters that you should avoid. read more
A career fair brings job seekers and employers together in a forum to connect, although they do so for different reasons. Employers participate to promote their companies/organizations, screen potential employees, and identify viable candidates. Job seekers participate to learn more about companies/organizations, promote themselves as candidates, and make valuable professional connections. Although career fairs feature competition for both employers who are seeking great candidates and candidates who are trying to land jobs, in many cases job seekers feel more pressure when attending these events. It’s important for a candidate to make a good impression, as an employer will use the exchange to make an initial hiring decision. How can you stand out, in a positive way, at a career fair? read more
LinkedIn, a professional networking site, is an amazing tool for professionals and students regardless of career field or interest. To make the most of your LinkedIn presence, it’s important to create a comprehensive and engaging profile. A great profile will allow you to showcase your qualifications and career aspirations via your online presence/professional brand, attract more quality connections, and rank higher in LinkedIn searches. Follow these steps to build your LinkedIn profile! read more
Whether you’re a recent grad or seasoned professional, starting a new job can be both exciting and terrifying. You’ll encounter a new organizational culture, supervisor, responsibilities, and colleagues. How can you prevent it from becoming an overwhelming experience? Have a plan! Your job search strategy was effective (you landed the job!), so now it’s time to develop and execute a new job strategy. Some of the keys to success include connecting with others, doing your research, and focusing on positivity. read more
Whether you don’t know about it, or are aware of what it is and choose not to access to it, you are missing out on countless career opportunities if you are not engaged in the hidden job market. The hidden job market is defined as a collection of jobs that are not formally posted or advertised, and career experts estimate that it represents 60% to 80% of all jobs hired for each year. That means that as active job seekers are roaming job sites and applying to online postings, they are competing for just 20% to 40% of all available jobs. Applying to online job postings may feel productive, but where are the results? Many clients claim they are getting nowhere with their job search despite applying to hundreds of postings. In most cases, the answer lies within the hidden job market. read more
A resume is an important career tool that should enhance, not harm, your job search efforts and professional brand. While the resume review process is subjective and there are no absolutes when it comes to how a potential employer will judge your qualifications, there are three critical mistakes you should avoid in order to keep your resume out of the “reject” pile. read more
The essence of a professional brand involves who you are and what you want to be known for professionally. It is a reputation that you build, evaluate, and cultivate over time. Although it takes hard work and long-term dedication to build a professional brand, it could take just minutes to destroy it. It’s critical to identify key attributes of a professional brand in order to establish and then build upon a strong foundation that will allow your brand to evolve and support your future career success. read more
Whether you are in the midst of a job search that involves interviewing for multiple opportunities or suddenly get a call from a recruiter who wants to talk to you about a specific position, there is one question that you should be prepared to answer. Different people may ask it in different ways, but the core of the question is the same. Consider what employers want and need to know, particularly during the interview process. Their collective goal is to determine if you are the candidate that will deliver the most value to the organization if hired for the position. To figure that out, they will in some way, shape, or form, ask you the following question. “Why should we hire you?” read more