Personal Branding
Personal branding is understanding what you are all about and effectively communicating that to others.
You are a brand! You have an image! In business terms it’s all about marketing yourself, not just packaging or selling something. The focus is on authenticity, substance, and consistency. In marketing you figure out what people want or need and deliver it. You have an image. Is your perception of yourself the same as the reality that others see?
Within the scope of personal branding you identify your skills and goals, what you have to offer an employer, which employers are a match for your talents and abilities, and then how you can deliver value to make an organization better. What makes you unique, and sets you apart from all of the other candidates vying for the same position? How are you uniquely qualified? Then you need to communicate that in a consistent and focused way.Close
Elements and tools you can use to communicate your personal brand:
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