A strong professional network can boost your career in many ways. It allows you to gain important information, connect with key contacts, and share material that will both help others and showcase your professional prowess. That’s why it’s important to start building your network as soon as possible, especially while you’re in college. Most people understand they should seek out seasoned professionals as network contacts, but did you know diversity within your network can provide new perspectives that will allow you to expand your knowledge and identify valuable skills that can enhance your career? To make the most of your network, make sure it includes the following contacts.
We’ll start with seasoned professionals. These people have a wealth of experience and can provide sage advice, as they’ve learned many lessons throughout their careers. They can connect you with other professionals and share valuable resources. College students should especially reach out to seasoned professionals for informational interview and internship opportunities. I’ve found that in many cases, seasoned professionals become mentors who can provide ongoing guidance. While it’s beneficial to connect with seasoned professionals, keep in mind that some may have been working in their fields for a very long time and the current reality of someone starting a career in that field may be different from years ago. Advice they provide may be outdated, so make sure you gain information from professionals at many different stages of their careers to obtain an accurate picture of current challenges and opportunities.
Other key network targets include young professionals. These professionals have relevant experience and can relate to what you are going through, as they were in your same shoes not too long ago! Find out what they did to secure their first jobs out of college, what mistakes they made, and what advice they have for you. When you build relationships with young professionals, be aware of how you can stay connected and then return the favor as you transition into the professional world. Networking is a two-way street that involves the ongoing cultivation of relationships and the sharing of information. While young professionals can provide great advice that you can relate to, know that each situation is different and what worked for them may not work for you.
Don’t overlook the importance of family and friends in your network! They absolutely have a place in your professional network, as they know you well and most likely have your best interests at heart. Your family and friends will possess diverse careers and interests. Don’t worry if you don’t have close contacts that are successful in your chosen field, which is a common challenge among first generation college students. If you share your story with them, they can then connect you with people they come across in everyday life who may be able to support your professional aspirations and interests. Your friend’s co-worker just might have a sister who is a director at a marketing agency and if you orchestrate an introduction it may be a great way to secure an amazing internship! Although family and friends can be network champions for you, bear in mind that they may be biased. When networking for your career through your family and friends network, make sure you clearly express your goals and qualifications and always maintain a high degree of professionalism with contacts gained through them.
The keys to networking are to connect, share, learn, and then implement practices that will support your specific career objectives. By connecting with seasoned professionals, young professionals, and your family and friends, you can build a robust network. Then when you are up and running, look for opportunities to pay it back and help upcoming college students do the same!