Great networkers do more than just show up.

Networking is a very valuable professional tool. If you do it the right way it can lead to job opportunities, generate sales, and create valuable relationships. What you should realize is that even though you may successfully connect with folks initially, the important thing is how you stay connected. That’s how you build relationships that will grow to benefit both parties. To do that, you need to make sure people remember who you are. Here are some ways you can be memorable when networking!

Share something unique that people will remember. I’m very lucky in that I possess a powerful networking not-so-secret weapon. It’s something that people remember, and most of the time it leads to a conversation. It’s my last name! The fact that my last name is unusual and difficult to pronounce helps me stand out in people’s minds. Once that initial seed is planted, I work hard to follow-up and build a relationship. What is unique about you?

Tell a story. Many people are visual, and if you can convey information in a narrative that will allow the listener to picture what you are saying, it’s more likely to stick. Stories should be relevant to the situation at hand. How did you effectively land a new client? How did you implement a new technological tool to boost your productivity? Storytelling, if done correctly, allows you to connect with people in a powerful way that can lead to a memorable experience.

Share one of your interests or passions. Many people strive to combine their personal interests with their professional vision, as it can lead to increased levels of satisfaction and motivation. How have you done that? As with the story suggestion, make sure the information you share is relevant professionally. Do not over share about your personal life! Integrating information about your interests and passions not only helps you become memorable, it may also lead to a connections with others that share your interests.

What is your networking style, and how can you make some of these suggestions work for you? It’s all about building relationships. And to do that, you need to be memorable.